DIGITAL BUSINESS GUIDE — MARKETING PLAN WORKSHEET
Version: 10 October 2026 | Created by Quicklaunch
Free to copy and adapt. A 90-day plan is a review framework, not a results guarantee.

PLAN PERIOD
Start:
Review date:
Owner:

BUSINESS PRIORITY
Service/product to focus on:
Desired business outcome:
Current evidence/baseline:
Capacity to handle additional work:
Unknowns to investigate:

AUDIENCE AND OFFER
Customer situation:
Main need/concern:
What we offer:
Truthful supporting evidence:
Main next step:
Destination page/contact route:

ACTIVITY 1
Channel and reason for choosing it:
Specific action:
Owner/deadline:
Assets needed:
Cash limit:
Time required:
Measurement:
Review date:

ACTIVITY 2 (OPTIONAL)
Channel and reason for choosing it:
Specific action:
Owner/deadline:
Assets needed:
Cash limit:
Time required:
Measurement:
Review date:

BUDGET AND RESPONSIBILITIES
One-off setup costs:
Recurring commitments:
Experiment limit:
Actual payment dates:
Reserve:
VAT/currency assumptions:
Who follows up enquiries:
Privacy/marketing permissions to check:

RESULTS REVIEW
Total cost on the agreed basis:
Genuine enquiries:
Qualified enquiries:
Customers (allow for sales-cycle timing):
Revenue and direct delivery costs:
Other relevant evidence:
Attribution limitations:
Decision: continue / improve / stop
Reason:
Next action, owner and date: