DIGITAL BUSINESS GUIDE — WEBSITE BRIEF TEMPLATE
Version: 10 October 2026 | Created by Quicklaunch
Free to copy and adapt for your own project. Do not include passwords.

1. BUSINESS
Business name:
Website/domain:
What we sell:
Customers and locations served:
Project contact and approval owner:

2. PROBLEM AND OUTCOME
Why we need this work:
Evidence of the current problem:
What a useful result would look like:
How we will assess it:

3. AUDIENCE AND JOURNEYS
Priority audience:
Their main questions:
Main visitor action:
What happens after that action:
Other important audiences/tasks:

4. SCOPE
Proposed pages:
Essential features for launch:
Useful optional features (price separately):
Ideas for later:
For each integration: system, trigger, required data, expected result, failure owner.

5. CONTENT AND DESIGN
Approved copy available:
Copywriting needed:
Images/logos and usage rights:
Brand/tone guidance:
Reference websites and what we like about each:
Business facts supplied by:
Legal/privacy content owner:
Content approval dates:

6. EXISTING SITE AND ACCESS
Current platform and hosting provider:
Domain registrar and account owner:
Editor access available:
Email/booking/payment/CRM dependencies:
Important existing pages/downloads to preserve or redirect:
Known problems and uncertainties:
Credentials will be shared separately through a secure method.

7. BUDGET AND TIMING
Budget range and whether VAT is included:
What the budget must cover:
Separate allowance for ongoing costs:
Deadline and reason:
Our availability for feedback:
Required milestones:

8. ACCEPTANCE AND HANDOVER
Customer journeys to test:
Mobile/accessibility review expected:
Search/migration checks:
Editor training:
Accounts, files and rights to hand over:
Backup and recovery responsibility:
Ongoing support required:
Exit/export requirements:

9. PROPOSAL REQUEST
Please describe scope, exclusions, responsibilities, milestones, revision process,
full initial/recurring costs, payment terms, support, ownership and exit arrangements.
Please identify assumptions and quote optional work separately.