Business & Finance
Is Your Marketing Paying for Itself? A Simple Guide to Costs, Leads and Sales
Use a worked example to connect marketing costs to qualified enquiries, new customers and contribution.
Practical advice
Guides
Practical guidance to help you make confident decisions about websites, marketing and digital tools. Browse the latest guides or choose a topic below.
All guides
20 guides
Business & Finance
How to Audit Your Business Software Subscriptions
Find unused seats, overlapping tools and renewal risks without cancelling something your business depends on.
Business & Finance
How to Set a Realistic Website and Marketing Budget
Work out a website budget using what you charge, delivery costs and realistic customer expectations, then check cash flow and ongoing commitments.
SEO
How to Get Your Business Found on Google: A Beginner’s Guide
Understand the different parts of Google visibility and build a practical plan for your website and local presence.
Marketing
SEO vs Google Ads: Where Should a Small Business Spend First?
Weigh up urgency, search demand, budget and sales follow-up before choosing where to invest.
Websites
How to Choose a Website Platform for Your Small Business
Compare hosted builders, self-hosted systems and managed website services by cost, everyday tasks, support and exit arrangements.
Websites
How to Choose a Web Design Company: Questions to Ask Before You Sign
Compare suppliers on scope, evidence, ownership and support, with questions you can send alongside your brief.
Websites
Do You Actually Own Your Website and Domain Name?
Check the accounts, rights and access you need to keep control of your business website.
Websites
Why Isn’t My Website Generating Enquiries? 12 Things to Check
Work out whether your website needs better traffic, clearer information or a simpler route to getting in touch.
Templates & Tools
How to Write a Website Brief—with a Free Template
Give suppliers enough information to quote properly, with a copyable brief and a free editable text template.
AI for Business
What Should You Avoid Putting into AI Tools? A Small Business Guide
Make sensible decisions about customer information, confidential documents and the permissions you give AI tools.
AI for Business
Practical Ways Small Businesses Can Use AI Without Wasting Time
Try six focused AI workflows, using safe inputs and a simple test of whether the output saves you work.